FAKE ADVERTISEMENTS BY COCO-COLA

. In today's era, advertisements have become one of the most famous forms of Marketing Modes. By  selling a beauty products or electronics, each and every aspect gains popularity through advertisement mode. In today's fast changing  if there would be no advertisement, there would be almost no marketing of products through different modes. That tells you the importance of Advertisement.

                                                                                                                                   

However, advertisements prove to be beneficial and honestly only if they are present in an Ethical way. A fake advertising of a product looses importance and indirectly are negative aspects of Marketing. False Advertising is the use of false, misleading, or unproven information to advertise products to consumers. Consumer's ability to difference false advertisements is highly affected by their emotions. Generally, people with positive emotions are more sensitive towards false advertisements. Fake advertisement is often treated as a crime. The advertisement of a particular product should be done in a real and precise way rather than in an unethical and false way. As per the recent analysis, almost 20-30% of the companies uses false advertising to promote their products among the consumers. Is it ethical?

Some of the unethical advertising done by the companies include-

1. Photo bleaching
2. Omitting Information
3. Hidden fees and sub-charges
4. Manipulation of measurement units and standards
5. Fillers and oversized packing
6. Misleading health claims & many more..

 All of the above mentioned unethical ways are very popularly used and exercised by the companies to promote their so-called value-gifted products

. 

 Famous fake advertisements used  by Coke Company. A case was filed against the world’s biggest beverage company, Coca-Cola, claiming it made misleading claims to consumers. Non-profit organization Praxis Project has accused both the beverage giant and the American Beverage Association of downplaying the health risks of sugary soft drinks in order to bolster sales.

Coca-Cola has also been accused of promoting the idea that obesity is caused by a lack of exercise, as opposed to what we consume, through the use of ambiguous phrases such as “calories in, calories out” and “balance”, which are allegedly promoted to children in particular. It is this point Praxis Project has focused on in its lawsuit, claiming Coca-Cola lures in customers from a young age in order to encourage them to develop a lifelong habit. The organization stated in its complaint: “Coca-Cola needs to replenish the ranks of its customers, and it tries to recruit them young.”  In the lawsuit filed in an Oakland, California federal court, Praxis Project likened Coca-Cola’s marketing strategy to that of the tobacco industry in days gone by. Not only does Praxis Project accuse Coca-Cola of promoting products to children, it also argues that, like tobacco corporations, the firm seeks to undermine scientific evidence that has revealed the harmful consequences of consuming its products.

The trend is also gaining ground in the US, with cities including San Francisco and Chicago also implementing a similar taxation based on the grounds that soft drinks have a disproportionate impact on residents’ health.